MARKET CONTEXT

After East Asia and Pacific, Latin America offers the world’s second largest climate smart investment potential of up to USD 5.7 trillion by 2030.

Latin America has a warm climate and the highest urbanization rate in the world, and the region’s many large cities provide an ideal environment for scaling sustainable cooling solutions.

The region is also known as a hub of innovation, and both the private and public sectors are eager to adopt new cost-effective, energy-efficient, climate-smart cooling solutions.

In 2018 the global market value for the cooling sector was estimated at USD 135 billion. By 2030, this could reach almost USD 170 billion, while global unit sales are expected to grow from 336 million to 460 million over the same period.

Mexico

• In Mexico, demand for cooling is expected to increase five or six-fold in the next 30 years.  Demand is particularly strong in urban areas such as Mexico City, which is home to more than 20 million people. Mexico also has another 11 cities of more than one million people.
• This increased demand will put significant pressure on energy supplies, transportation, and the environment, and also provide opportunities for private entities and public organizations to deploy more efficient cooling innovations. 

Sectors with high potential:

• In the retail, pharmaceutical, and transportation sectors, AC and refrigeration account for more than 70% of electricity costs. AC and refrigeration account for 50-60% of electricity costs in the TMT (telecom, media and technology) and construction sectors, and in the operation of office complexes, hospitals, hotels, and other large developments.
• In Mexico, refrigerated transport is predicted to have a compound annual growth rate of 7.2 percent from 2018 to 2030. In hot climates like Mexico’s up to 30 percent of fuel consumed by the transport sector is used to power truck, train, or ship-borne transport refrigeration units (TRUs) carrying food, medicine, and chemicals. 
• About 50 percent of energy consumed by data-centers goes towards cooling. In Mexico, data centers are the second-fastest-growing end-user of commercial AC, just behind hospitality. It is estimated that the global market for data center cooling will be worth USD15 billion by 2024. 
• The retail sector (supermarkets and hypermarkets) is the third-largest user of cooling in Mexico.
• Healthcare institutions, particularly hospitals, are also major cooling users as they need to maintain patient comfort and wellbeing, protect medicines, vaccines, and blood, and reduce potential sources of bacteria. 
• Pharmaceutical companies also rely on cooling during the highly temperature-sensitive process of manufacturing antibiotics and medications.

Colombia

• Colombia is Latin America’s third most populous country and 75 percent of its people live in cities, where demand for sustainable cooling is greatest.  Sectors with the highest potential are property development and management, retail, temperature-controlled logistics and cold chains
• Colombian cities, in addition to having more population, will have higher average temperatures and longer periods of high temperatures, increasing the probability of heat waves. Average temperatures in its may rise by 1.8-2.7°C cities  in next 50 plus years s which will increase the demand for cooling per square meter by 20-34%. 
• In the short to medium term, demand for refrigerated equipment is expected to increase by 62% from 2.5 million units to more than 4 million units per year. Colombia will need innovative cooling solutions if it is to meet it pledge to eliminate damaging F-gases (HFCs) found in most commonly used refrigeration and air-conditioning by 2030.
• Food insecurity effects 54.2% of Colombian households. More efficient, affordable refrigeration and cold chains would lower food wastage and improve social wellbeing. 

Check back soon for detailed results from our on-the-ground surveys in Mexico and Colombia, sector-specific data, and more information on Latin America’s growing cooling market.

WHY COOLING?

Cooling is essential for economic development, productivity, human health and food security.

➡ Cooling prevents medicines and vaccines from spoiling
➡ 30-50% of post-harvest losses are due to a lack of cooling
➡ Refrigerated transport delivers vital goods to shops and shipping ports
➡ Cooling protects children, the elderly, and the sick during heatwaves
➡ Cooling is vital for steel, agriculture, pharma, energy, and other industries

Climate change, income growth, and urbanization are all increasing demand for cooling—especially in emerging markets which are home to the fastest growing and hottest cities on earth.

However, cooling consumes 15% of global energy, and if business as usual continues that amount will triple by 2050. Cooling is also a major contributor to climate change, producing 10% of greenhouse gas emissions worldwide.

The good news is that cooling innovation offers one of the most cost-effective ways to fight climate change – and this is where TechEmerge comes in. 

This IFC program is implemented in partnership with the government of the United Kingdom.